What is IABC?

The International Association of Business Communicators (IABC) is the leading resource for effective communication practice. We provide products, services, activities and networking opportunities to help people and organizations achieve excellence in business communications. As an IABC member, you’ll gain access to communication resources and education, plus networking, up-to-date information, and lifelong learning.

Next Meeting - Wednesday, Aug. 6

WHEN: Wednesday, Aug. 6, 11:30 a.m. (networking), noon to 1 p.m. (meeting and lunch)

WHERE: KNEA, 715 SW 10th Ave.

COST: $10 for IABC members, $20 for non-members

RSVPs: Due to Keri Renner (krenner@kansasfamily.com) by noon on Monday, Aug. 4.

"Guerrilla Marketing" has been described as an unconventional system of promoting on a very low budget, by relying on time, energy and imagination instead of big marketing budgets. The term has since entered popular vocabulary to also describe many surprising, non-traditional and unconventional marketing methods generically. While guerrilla marketing was initially used by small and medium sized businesses, it is now increasingly adopted by large businesses.

Guerrilla marketing is usually understood as a way of getting more with less. In an economic environment such as the one we are in now (i.e., a market downturn, recession, or however one wants to describe it), it is more important than ever to get the most from your investments. During the discussion, different guerilla marketing methods from both large and small firms will be introduced, why they can be effective and also some negative consequences.

About our Presenter:
David Price is a lecturer in business and marketing at Washburn University in Topeka, Kan. He graduated for Washburn University with a BBA in management and marketing and received an MBA from Pittsburg State University. He is currently pursuing his PhD in entrepreneurship through the Department of Marketing at Griffith University on the Gold Coast, Queensland, Australia. David has published and presented academic articles in several national and international conferences in the U.S., Australia and New Zealand in the areas of entrepreneurship, marketing and new product development.

During David’s professional career he has worked in several positions as a new product marketing manager, national sales manager and most recently as VP of Sales and Marketing for a start-up company before returning to academic studies.
 

If you make a reservation and are unable to attend the meeting, please give a 48-hour notice or you will be billed for any meals you reserved. If you did not reserve a lunch, extra lunches may be available at the meeting on a first-come, first-served basis.

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